We create web sites

Now you know what digi-masters do we'll explain how we do it and what makes a good web site.

At digi-masters we listen to our customers and take time to understand each customer's business. This means we can take an open approach when suggesting features and only recommend features that will benefit the customer, a web site should be an investment, not an expense.

Good web sites will..

  • Be easy to find
    The site needs to be crafted in a way that allows search engines to easily digest the contents.
  • Have a clear navigation system
    Navigation menus need to be well labelled and have a logical structure.
  • Instantly convey what your product or service is
    A visitor who doesn't know what sort of products you are offering won't bother to investigate the rest of the web site.
  • Create an interest in individual products or services
    The details page should be well laid out to sell the merits of your product or service.
  • Make the transaction process as simple as possible
    Buying a product or service should be a simple process, offering a range of payment options will promote more sales.
  • Not have complicated enquiry forms
    Enquiry forms should strike a balance between being easy to fill out and asking the questions you need to know from an enquiry.
  • Entice visitors to come back
    A static web site won't encourage people to come back to visit. News, interesting articles and useful tips updated regularly all help bring customers back. This will also improve your visibility on search engines.
  • Encourage visitors to spread the word - Your site shouldn't be a well kept secret!
    Adding buttons to email links to friends, share pages on Facebook or Tweet about your products all help to bring new visitors to your site.

Your web site is your shop front, sales person, business card and first impression, it's important to get it right!